How Artificial Intelligence Is Used In Mobile Apps

Artificial Intelligence is a hot topic these days; everyone is talking about this technology and its abilities. Some argue that AI will replace human beings. Others suggest that AI can never perform better than humans and will never replace human beings at work. However, the smartest understand the abilities and the potential of AI technology. Accordingly, they come up with tailored strategies to adopt it.

Advanced and modern app developers, such as TechnBrains, are also actively adopting the technology. They are utilizing this application in mobile apps to create modern and very useful mobile apps.

WHAT IS ARTIFICIAL INTELLIGENCE?

Artificial Intelligence is a computer program that has the potential to mimic the human mind. Similar to the human mind, this technology also has the potential to learn and, thus, act accordingly. The wide range of advantages offered by this technology makes it incredibly exciting and interesting for the masses. Therefore, it is now rapidly being adopted. Statistics indicate that the market value of AI is 136 billion USD. And this value is projected to increase by more than 13 times! Thus, the future prospects of AI are also very promising. The top software development companies, such as TechnBrains, are, therefore, utilizing this technology in mobile apps.

USING AI IN APPS

Here are a few ways in which AI can be used in mobile apps:

1.      CHATBOTS

These bots automate chat, offering 24/7 accessibility and availability to consumers. Moreover, these chatbots are programmed to interpret human language and tone. Accordingly, they can deliver accurate responses to the consumers.

Using chatbots in the application drastically improves the customer experience. The customers end up engaging more with the application, develop a more positive perception, and thus end up purchasing more from the software. So, the overall conversion rate goes up.

That’s not all! Having chatbots as customer representatives saves up the cost of hiring and managing an entire team for customer service. And that also helps the app business owners.

2.      PERSONALIZATION

By utilizing AI, you can deliver highly personalized experiences to consumers. Basically, AI can utilize and interpret the data to deliver to customers exactly what they like. For example, users’ history and other relevant data can be used to show personalized recommendations and suggestions to consumers. This improves the user experience and also boosts the engagement of users on the app.

3.      SECURITY

Artificial Intelligence has the ability to maintain the security of the software. They may use the machine learning algorithm to distinguish between normal and unusual, suspicious activities. Accordingly, it detects suspicious activities and takes measures to resolve those issues. The strong security of the software enables businesses to maintain their customers’ trust and protect their business information from getting leaked. It also prevents the software from being reverse-engineered.

4.      ANALYTICS

The analytical abilities of artificial intelligence allow you to deliver tailor-made solutions to consumers. For example, the healthcare application may use the data to make a tailored nutrition and diet plan for the consumers.

Businesses can also use the analytical abilities of AI to draw valuable conclusions for their businesses. For example, you may gather data to evaluate what the consumers like or dislike. Then you can create tailored business strategies. This helps a lot in creating marketing strategies and even creating certain business plans to maximize revenue generation.

EXAMPLES OF AI IN APPS

Here are a set of use cases of AI:

·         SPOTIFY

The renowned music application uses AI to maximize the engagement of the app visitors. It shows recommendations and suggestions to the consumers, depending on their prior history and interests. This makes it difficult for the users to take a break from the app. And they continue to listen to music back to back.

·         GOOGLE ASSISTANT

This app is highly advanced in terms of utilizing AI. Through the adequate utilization of AI, google delivers accurate results to consumers. This saves up the users’ time and improves their overall experience of the app.

Google Assistant also enables voice recognition, facial recognition, and other very useful digital activities to add value to the lives of the consumer.

·         FACEBOOK

There are numerous ways in which Facebook utilizes AI. For example, it uses AI to filter out and eradicate inappropriate content from the website. This reduces the need for human resources to monitor content. Additionally, it fosters consumer-brand engagement through its AI-powered chatbots.

CONCLUSION

The leading app development company, TechnBrains, was quick to respond to the developing AI technology. It has rapidly adopted the latest technology and incentivized its potential to benefit app owners and users.

Businesses are highly encouraged to adopt this technology. It would enable the business to grow and reach incredible heights of success. However, this technology is very complex and advanced. This makes it crucial for developers to stay updated and learn the technological advancements. Therefore, you must hire the most reliable software development company, such as TechnBrains, to create an application that utilizes the said technology.