HOW TO MONITOR YOUR MOBILE APP’S PERFORMANCE?
October 19, 2022
Samantha Jones
App performance is a key element of your software. While a well-performing application can make your business do wonders, a poorly-performing application can make you lose customers. The performance of your program impacts the experience of the user, and if the experience is not up to the mark, users simply abandon your app.
How well an application works determines its quality. A well-performing software is considered to have a high-quality. It has the following features:
- Low loading time/ response time
- Well-integrated with the users’ device
- Compatible with various screen sizes and modes
- Can handle the traffic
Basically, it involves the aspects of the program that may impact the user experience. And user experience is significant to the success of any application.
In 2019, 25% of all the applications were used just once by the users! Then these programs were abandoned by the users. The reason behind this was the poor quality of the application.
Therefore, the best mobile app development companies emphasize the importance of software performance. If you want your app to be used widely among your audience, you should also recognize its importance and take measures to ensure your program has excellent quality.
You need to emphasize the performance of your software from the beginning of software development. You must do the following:
- Set clear goals and agendas for your software; make sure you have a clear vision regarding the software
- Hire the best mobile app development company and communicate your requirements and expectations to them
- Ensure that the UI/UX design of the app is good. The test is to be certain about your final decision.
- Collaborate with the developers to check if high standards of quality are being incorporated into the application.
- Check if the codes have errors before compiling them
- Test the software rigorously to ensure it bug-free, compatible with the system, and is functioning well.
Many people make the mistake of launching the software and completely forgetting the performance aspect of the app; they think their app is good enough and they don’t have to focus on its functioning anymore. However, that is not the case. You must monitor the performance of your app even after your app has been launched because of the following reasons:
- As the traffic on your app increases, the quality of the software may get compromised.
- Operating systems update every once in a while. These updates may impact the performance of your software.
- The app might not be able to deliver the value it was expected to provide.
But how can you monitor the performance of your application? You can monitor your app’s performance through the given list of KPIs (Key performance indicators):
1. CUSTOMER SATISFACTION
The users’ satisfaction is a vital indicator. As mentioned earlier, performance is a determinant of user experience; accordingly, a well-working app would show higher user satisfaction rates. Satisfaction can be measured through surveys and feedback forms.
2. RESPONSE TIME
High response is a huge turn-off for the user; it leads to frustration and the user often just stops using your application. Thus, make sure you monitor the response time. A delay of even a second lowers the conversion rate by 20%!
3. CRASH RATE
Software that crashes is essentially useless. Chances are high that it will be uninstalled by the user. Monitor how frequently an app crashes an examine the reason behind the crash.
4. NUMBER OF ACTIVE USERS
There are three types of active users:
- Daily users – Total number of users within a single day
- Weekly users – Total number of users within a week
- Monthly users – Total number of users within a month
A higher number of active users indicate the smooth functioning of the software.
5. CHURN RATE
The churn rate of the software is the number of people that stop using the app after a single use. This KPI is important because of the following reasons:
- Application crashes
- It is too slow
- The software is not usable and functional enough
All these reasons are indicators of performance.
6. CUSTOMER RETENTION
By looking at the retention rate, you can determine how many people return to your application after using it once. Higher customer retention indicates that your application is working well.
7. AVERAGE REVENUE PER USER
As an entrepreneur, you need to make sure your app is working well enough to give you the expected return on investment. Therefore, you must monitor the average revenue per user.
Once your app has been launched, you need to carefully watch your software’s performance. APM (App performance monitor) are used widely by the best mobile app development company to monitor the performance of the software. APM consists of various tools that enable the developers to monitor the application.
You need to collaborate with your development team and take immediate measures to fix any issues that may come up.
KEY TAKEAWAYS
Your app’s performance determines its success and, thereby, the revenue you generate from the app. Thus, it is significant to prioritize the performance during app development as well as after the app is launched. You need to collaborate with the best mobile app development company to ensure that the software is performing the way you would want it to.
