Social Media Marketing (SMM)

Users of Social Media account for 59% of the world population, spending around 2.5 hours daily (SmartInsights). Apps like Facebook and Tiktok are the top growing apps. Engaging prospective customers from such high-reach media is the dream of every marketer.

Often misunderstood, Social Media Marketing is not limited to posting content on your social media accounts. It involves a deeper analysis of the steps involved in a campaign. Sounds like hard work? TechnBrains offers SMM solutions tailored according to your needs. We will simplify each step involved in the process for a better understanding of suitable tools and techniques to employ.

PLAN

The plan entails the objectives that you want to achieve through marketing. Break down the objective into goals and design KPIs (Key Performance Indicators) against each goal for evaluation. Improvise your plan by adjusting to shifts in trends and dynamics.

PUBLISH

Once you have a marketing plan in place, start publishing your content. The golden strategy is publishing the right content for the right audience at the right time. Select the platforms most used by the target audience to engage them better.

ENGAGE

To engage potential buyers for your brand, avoid publishing irrelevant content. Engage the audience by offering informative content with a clear call to action. Encourage your audience to interact with the brand. Conversion is crucial to the campaign.

ANALYZE

Use effective tools for analysis. A marketing campaign requires to be analyzed and evaluated for its efficiency. Keep analyzing your campaign for KPI scores and whether you are achieving the set goals or not.

IMPROVE

Once analyzed, improve your campaign for better resource management and keep on testing the right fit for your brand. If anything isn’t working, replace it with better alternatives. Consistency is crucial for getting the best results. Improving is a continual process and takes time.

TOOLS FOR SMM

Choosing the right tools for your campaign is as vital as selecting the platform. The tools to use in an SMM campaign differ from the platforms on which your target audience exists. Tools refer to content tools, analytic tools, and promotion tools.

CONTENT TOOLS

CONTENT CREATION

Many tools help to write, design, record, and edit content, like Canva, Audacity, and Veed. Check the complete list here.

CONTENT MANAGEMENT

Some apps like Obsidian and Notion allow you to manage your content. Managing your content is now easier by using plugins in these apps.

PUBLISHING TOOLS

Apps like Buffer help you publish content across your social media accounts. Choose the right platform to publish the content.

ANALYTIC TOOLS

Some tools let you evaluate the efficiency of your campaign and engagement strategy. Further, through social media audits, you can analyze funnels in your system to assess audience behavior and engagement trends. Some of the tools available are:

• Sprout Social
• Hootsuite
• Brandwatch
• Channelview Insights

PROMOTION TOOLS

ADS

Advertising helps create awareness and add value to a brand. Paid ads allow brands to reach customers across different pages and channels. Select the right audience for ads, so you achieve maximum results.

PARTNERSHIPS

Brands can share their user base through partnerships with strategic allies and increase revenues.

AFFILIATE PROGRAMS

Unlike Ads, affiliate programs are sustainable in the long run. You only pay commissions for the leads and sales that your affiliates generate.

INFLUENCERS

The role of influencers is significant when you want to reach the masses. Influencers can recommend your brand to their followers and generate massive sales in the beginning. However, retaining those customers is the real deal.

With increasing demand in social media marketing, some tools are merging up and offering charged packages to marketers. To develop your mix of tools, you may contact top-notch development companies like TechnBrains contact.

TECHNIQUES OF SMM

There are many techniques that marketers employ in their campaigns to engage prospects. Try to be unique while designing your custom method, and experiment with newer marketing techniques.

Frequency of Content

Keep creating content daily for better engagement. The audience may lose interest if you produce content once or twice a week. Be as creative as possible with your content, as repetitive topics may lose your audience’s interest.

Type of Content

Written content is professional and has value. Notably, many content creators now use short videos that engage audiences in masses. No wonder Tiktok has become the largest growing social media app, so marketers need to assess the trends in selecting the type of content they create.

Competitive Analysis

To understand your target market, analyze your competitors to assess their content strategies and results. Keep track of new trends. Create opportunities by fulfilling the gap left by competition.

Interaction

Encourage your audience to interact with your brand. Try personifying the brand using chatbots and AI-powered messaging. Answer their queries and influence them to take action with compelling stories.

Conversion

Marketers use multiple techniques for converting their audience into customers. It requires catering to your audience’s needs, providing better experiences, and reminding them about products through message prompts and Action Calls. Try influencing your audience by offering products and services that best fit their interests. Align your campaign with user objectives and see the magic happen.

SUMMARY

Here we summarize recommendations for your SMM campaign:

• Set goals you want to achieve through your campaign
• Identify the target audience for your brand
• Choose the right content for the right platforms
• Use tools to manage your content and promotion
• Perform competitive analysis
• Engage and Convert your audience using suitable techniques
• Evaluate the campaign using KPIs for each goal
• Improve the campaign continuously